Quality content is an absolute necessity for a successful website. Any web-savvy person could tell you that without decent content, a website will actually hurt your business, driving customers away. We’ve written about the importance of writing quality content before on this blog, but what does that mean? What qualifies as “Quality Content”? There is no simple answer, but there are a few basic things you can do to make the whole process run more smoothly and result in higher quality content…

The Guidelines

For all  website content, there are a few basic guidelines to follow. Whether it is a product description or … Continue Reading

Now that Facebook has become almost ubiquitous in our society, it is not only silly but potentially harmful to not use it for your business. With over 750 million active users and growing, Facebook is second only to Google as the most popular website in the world. Simply put: never underestimate the importance of Social Media Marketing. These days if you don’t exist on Facebook you almost don’t exist.

If you’re reading this, chances are you have a facebook profile. Perhaps you use it every day, or maybe you only visit a few times a month, but you’re probably … Continue Reading

We recently had a client ask about transferring email to our servers. The question was:

“We want their email to transfer to your server. We also want the transfer to be a seamless so they do not lose any email. Can this be done, and if so, how?”

Bob’s answer was full of important email hosting information, and we’d like to share this information with you:

Point your Domain:

If a client is having a new website created and they have an existing website hosted somewhere with email, the easiest thing for them to do is to point their domain nameservers to NS3.ProFusionWebsites.com and … Continue Reading

Social Media Marketing may seem like an impossible area to master due to the very nature of social media – it’s entirely user-driven content which has the ability to spread like wildfire, or to disappear into the dark depths of Internet obscurity. While it can be frustrating trying to control your social media marketing, it is undeniable that this aspect of marketing cannot be ignored – it must simply be done better. This can be done by harnessing the potential of the “Like” and “Share” features of Facebook.

Like…

To “Like” something on Facebook seems pretty simple; if someone is interested in … Continue Reading

Adding social media icons to Hotmail Signature
Hotmail is a little trickier than the other signature files. Follow these step-by-step instructions to add a facebook, twitter and LinkedIn icon to your hotmail email signature.

1. Login to Hotmail

2. From the upper right hand corner click on the drop down arrow next to your account name

3. Click on Options

4. Then click on the mail tab on the left hand side

5. Under “Writing Email” click on Message Font and Signature

6. In the Personal Signature box, follow these instructions.

1. Change the editor type from “Rich Text” to “Edit in HTML” from the drop down on the … Continue Reading
   

Sometimes our clients need advice… we had a great conversation with one client recently and thought maybe more people could benefit from it. The conversation started around the value of Personalized URLs and Direct Mail Campaigns.

Variable data messaging (basically custom direct mail pieces “Your Name Here”) today is available and affordable. We have finally arrived at a stage where we can print one-off customized “messages” and send personalized email with links to personalized web pages and do it all affordably. We can Tweet, post to Facebook, create videos and send messages via phone – voice and text. We have more … Continue Reading

Long tail keywords are pretty much what they sound like; they’re longer, more specific keywords which pertain more strongly to your business than other more general – and perhaps more frequently used – searches. Essentially, the usefulness of long tail keywords lies in the specificity of the keywords which greatly increases the chances of traffic actually going to your site and becoming a customer.

This isn’t about getting your site to show up on a vast number of generalized searches; it’s about being found for searches which are likely to actually bring you business. If you’re trying to get traffic to … Continue Reading

One of the most challenging aspects of writing a blog is getting people to actually read what you post. Of course, a high level of quality is essential for a blog to acquire a following, but even if someone appreciates what you’re posting, it can be difficult to be sure that you’re letting them know when you’ve posted something new.

The problem is that, quite often, bloggers will continue to generate content for those few who keep up with the blog without actively pursuing new readership. For a business blog especially, this is a huge missed opportunity. If you’re generating quality … Continue Reading

Web Browsers 101
 

What’s the difference between Internet Explorer and Mozilla Firefox? How often should I update my browser? How do bookmarks work? What does that button do? Ok, now I’m just having fun, but with so many different browser options out there, it can be easy to get confused or frustrated, especially if you have to use more than one. The solution: Browsers 101, all the basics in one simple guide. Let’s get started!

Continue Reading

Update: Here’s a link to a handy video Patrice made showing how to do this in Outlook: http://www.viddler.com/explore/ProFusionDemos/videos/16/

I frequently get asked how to put the little Twitter and Facebook icons into an email signature with links back to their respective accounts. If you are using Outlook 2007, here are some basic instructions for how you can add these icons to your signature.

1. Open Outlook
2. Click on Tools
3. Click on Options
4. From the tabs, click on “Mail Format”
5. Click on Signatures
6. Click on the New Button
7. Give your signature a name (Company name will do)
8. Then in the Edit Signature section, … Continue Reading