Monthly Archives: June 2010

SEO Myths

What are Myths? One theory claims that myths are distorted accounts of real historical events. Storytellers repeatedly elaborated upon historical accounts until they become distorted. One of the foremost functions of a myth is to establish models for behavior. In the SEO world, this very definition lays the foundation for the birth of SEO Myths.

Search engines and the “Logic” that runs them – search algorithms, constantly change and “evolve”. They do (and have to do) this, to keep up with the ever changing standards of the World Wide Web and also to stay ahead of black hat SEO techniques. Hence, what “makes perfect SEO sense” today, something that worked last year, last month, or even last week may no longer yield  results after some time as the search engine algorithms will most likely have changed.

SEO Myths are the modern day extensions to historical myths. Some are born when today’s storytellers – SEO Webmasters and SEO Gurus, blog about SEO Best practices which are recommendations applicable to a specific time frame and the people who read and follow these blog articles, try to apply the techniques long after they are outdated.  Other SEO Myths are knowingly and willingly propagated by certain SEO firms.  These firms do not want any person or company that owns a website to optimize it themselves as this would mean that these professional SEO firms would eventually run out of business. But a majority of SEO myths are, quite simply put, misunderstood or outdated SEO techniques. The clueless and pseudo experts often spread their misinformation to other unsuspecting newbies on forums and blogs, which in turn creates new SEO myths.

How do we tell which SEO techniques are still valid from those that are outdated? And which ones are the “latest”? Is there a real “expiry date” for every SEO technique discussed in the web?

Well, one way to find out is to keep up with the ever changing SEO world. Read as much as possible, ask the experts – the SEO MythBusters, validate your facts. Search for and read about SEO myths and outdated SEO tricks and techniques.  And most importantly follow your intuition, do not believe every blog post you read on SEO as assumption is parent to all failures. You would be surprised at the number of SEO myths, misinformation and outdated techniques that exist out there that are being followed.  It is interesting and sometimes plain funny, to see how people are so willing to believe anything they have read or heard without ever checking it out for themselves.

Or you could hire professional SEO services.

Servers down…

Our Data Center performed a physical move of our servers last night. The maintenance window was to be from 11 PM Pacific until 1 AM Pacific. With an expected down time of 20-30 minutes. Had all gone as planned this window is the lowest traffic window for our servers.

Unfortunately, all did not go well. And one the Windows Apps server did not reboot. Technicians are working on the problem but I do not yet have an ETA for the servers to be back on line. The contingency plan is to install a new server but that will take time to bring on line as all of the sites will need to be restored from backup.

We will let you know as soon as we figure out the failure point.

Sorry for the inconvenience this is causing you.

Please check back here as I will be posting as more information is available.

Is “Live” phone support the next big thing?

NSNA CEO Bob Reynolds and I recently traveled to Nashville to take part in the CPrint Sales Summit. (Read the Press Release) We were pitching our ProFusion Dealer Program to these CPrinters which would essentially allow them to sell a technical product (websites, hosting, email marketing, etc.) to a non-technical audience. The printing industry has been hurting over the past several years with more and more companies opting not to print brochures and with more of them moving items they would traditionally print, to the web. So we saw the print industry as a natural fit to be resellers of our Web Services. 90% of them have graphic artists in house which makes them well suited to sell the ProFusion line of products.

So we went to Nashville, we made our pitch, and now we are in the follow up stage. We do have some competition in this marketplace. A little company called Adobe has a product that they call “Business Catalyst”. They were also at the Summit pitching their reseller program to the CPrinters. After speaking directly with over 50 of the CPrinters, and outlining all the Pros and Cons of both programs, it appears that the biggest difference between the two products in the resellers minds is that we (ProFusion) offer telephone support, while Adobe does not. Now trust me, there are many other major differences between the two applications, however, this seems to be the biggest pain point with the resellers. They want to know that if they have a problem or needs some sales advice that we are just a phone call away. Seems simple enough, but phone support is one place that a lot of companies cut out when their budget gets tight.

I was doing a little research to see if phone support was a big deal in other industries and came across this website http://gethuman.com. It is a site dedicated to telling consumers how to reach a live person when calling some of the major corporations out there. I think this is awesome. 🙂 If a little company like Net Solutions can provide phone support for their customers, why can’t the big guys? Furthermore, why do we tolerate the big companies not having phone support? My customers would raise hell if I said that we are operating on email support only, however, the larger corporations get away with it all the time.

That’s my rant for the day. Call me if you want to discuss it 🙂 360.738.8188

Family owned and operated

I was listening to talk radio yesterday morning (like I do every morning) and heard 2 separate ads that made all the standard claims “best quality, lowest price, etc.” but then they both ended with “Family owned and operated for XX years.”.

I wondered if anyone cared about this anymore? If all things were equal and you were making a purchase, would you opt to go with the product that was manufactured by the Family Owned and Operated Company? Does family owned and operated somehow equate to good service and tangible value? I’m not sure it does.

I think the 5 seconds wasted on saying “family owned and operated” could have been better spent on making an actual claim on why you are better/different from your competition. Lean economic times means business owners need to get smarter and their advertising messages need to hit their consumer right in the pain points. Telling me that you are family owned and operated does not help me make a buying decision.

If you disagree with me, and doing business with a family owned and operated company is #1 on your list, then you will be happy to know that Net Solutions is a family owned and operated business. 🙂