The C.R.A.P. Principles
Tags: Branding, Content, Email Marketing, How to, Tip, Web Design, Website Design
C.R.A.P. (terrible name, infinitely useful) is an initialism which stands for contrast, repetition, alignment, and proximity. The term was coined by Robin Williams (author of The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice) and has become a basic principle of design. Utilizing the C.R.A.P. principles allows even the most inexperienced amateur designers to avoid the dreaded wall of text and instead create dynamic and attractive web content.
The basics of the C.R.A.P. principles are:
Contrast – Elements that aren’t supposed to be the same should be very different. Making the only slightly different confuses the eye and causes … Continue Reading


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