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When to promote my business?

I continue to encounter this same issue over and over with clients. When times are good for a company they do not feel the need to market their business, the wave can never end. So when I approach them about search engine optimization or online marketing they look at me like I am crazy and typically elect not to market their site/business online. Then when times are tough companies come out of the wood work to have us do online marketing for them. This is fine for us, as we are then like Pizza, something people use more when the … Continue Reading

Ride the Wave of Success through a Down Economy

Working with clients, I encounter a certain issue over and over again. When times are good for a company; marketing and communication seem to be put on the back-burner. When we approach them about our Search Engine Optimization services (being ranked higher in the major search engines) they look at us like we are crazy and typically elect not to market their site/business online. It has always baffled me that people are willing to spends thousands of dollars on a shiny new website, but hesitate to put a percentage of that money into driving additional traffic to it.

When … Continue Reading