Sometimes our clients need advice… we had a great conversation with one client recently and thought maybe more people could benefit from it. The conversation started around the value of Personalized URLs and Direct Mail Campaigns.

Variable data messaging (basically custom direct mail pieces “Your Name Here”) today is available and affordable. We have finally arrived at a stage where we can print one-off customized “messages” and send personalized email with links to personalized web pages and do it all affordably. We can Tweet, post to Facebook, create videos and send messages via phone – voice and text. We have more … Continue Reading

You may have heard that the use of email is shrinking due to social networking sites like Facebook and Twitter. Add to that the deluge of spam or virus-infected emails floating around the net and the prediction starts to look promising. In addition, other technologies are gaining more and more ground such as skype, texting, and online calendar programs.

There are many reasons for the increased reliance on social media, including increased control over which messages you receive, the one-stop-shopping experience of an outlet which includes businesses, groups, clubs, and your entire social circle, and of course, let’s not underestimate the … Continue Reading

Monday morning I came into the office and started filtering through a weekends worth of emails. Typically I am a little rushed to get through the emails, so I can get onto other items. This Monday was no different, I was reading and responding to my emails just as I normally would. Then something changed when I came upon this email. It literally stopped me in my tracks, and I actually read it three times before I moved on.

Now I am not sure what … Continue Reading

When email marketing it would be nice to know what keywords should be avoided. Below is a list of 300 keywords and phrases that are often restricted by email spam filters. Avoiding these keywords will help your email marketing message to be delivered. We also suggest that you try to follow email marketing best practices.

The ProFusion Mailer has an excellent built in spam filtering tool that reviews your email blast for spam keywords prior to you sending. It also rates each keyword on a scale … Continue Reading

With the New Year comes new marketing strategies. If you are considering starting up an email marketing campaign, you’ll want to follow the 7 rules below to make sure that you are CAN-SPAM compliant.

1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Identify the message as an ad. The law … Continue Reading