Now that Facebook has become almost ubiquitous in our society, it is not only silly but potentially harmful to not use it for your business. With over 750 million active users and growing, Facebook is second only to Google as the most popular website in the world. Simply put: never underestimate the importance of Social Media Marketing. These days if you don’t exist on Facebook you almost don’t exist.

If you’re reading this, chances are you have a facebook profile. Perhaps you use it every day, or maybe you only visit a few times a month, but you’re probably … Continue Reading

We recently had a client ask about transferring email to our servers. The question was:

“We want their email to transfer to your server. We also want the transfer to be a seamless so they do not lose any email. Can this be done, and if so, how?”

Bob’s answer was full of important email hosting information, and we’d like to share this information with you:

Point your Domain:

If a client is having a new website created and they have an existing website hosted somewhere with email, the easiest thing for them to do is to point their domain nameservers to NS3.ProFusionWebsites.com and … Continue Reading

Social Media Marketing may seem like an impossible area to master due to the very nature of social media – it’s entirely user-driven content which has the ability to spread like wildfire, or to disappear into the dark depths of Internet obscurity. While it can be frustrating trying to control your social media marketing, it is undeniable that this aspect of marketing cannot be ignored – it must simply be done better. This can be done by harnessing the potential of the “Like” and “Share” features of Facebook.

Like…

To “Like” something on Facebook seems pretty simple; if someone is interested in … Continue Reading

Adding social media icons to Hotmail Signature
Hotmail is a little trickier than the other signature files. Follow these step-by-step instructions to add a facebook, twitter and LinkedIn icon to your hotmail email signature.

1. Login to Hotmail

2. From the upper right hand corner click on the drop down arrow next to your account name

3. Click on Options

4. Then click on the mail tab on the left hand side

5. Under “Writing Email” click on Message Font and Signature

6. In the Personal Signature box, follow these instructions.

1. Change the editor type from “Rich Text” to “Edit in HTML” from the drop down on the … Continue Reading
   

Long tail keywords are pretty much what they sound like; they’re longer, more specific keywords which pertain more strongly to your business than other more general – and perhaps more frequently used – searches. Essentially, the usefulness of long tail keywords lies in the specificity of the keywords which greatly increases the chances of traffic actually going to your site and becoming a customer.

This isn’t about getting your site to show up on a vast number of generalized searches; it’s about being found for searches which are likely to actually bring you business. If you’re trying to get traffic to … Continue Reading

One of the most challenging aspects of writing a blog is getting people to actually read what you post. Of course, a high level of quality is essential for a blog to acquire a following, but even if someone appreciates what you’re posting, it can be difficult to be sure that you’re letting them know when you’ve posted something new.

The problem is that, quite often, bloggers will continue to generate content for those few who keep up with the blog without actively pursuing new readership. For a business blog especially, this is a huge missed opportunity. If you’re generating quality … Continue Reading

Update: Here’s a link to a handy video Patrice made showing how to do this in Outlook: http://www.viddler.com/explore/ProFusionDemos/videos/16/

I frequently get asked how to put the little Twitter and Facebook icons into an email signature with links back to their respective accounts. If you are using Outlook 2007, here are some basic instructions for how you can add these icons to your signature.

1. Open Outlook
2. Click on Tools
3. Click on Options
4. From the tabs, click on “Mail Format”
5. Click on Signatures
6. Click on the New Button
7. Give your signature a name (Company name will do)
8. Then in the Edit Signature section, … Continue Reading
   

We have had so many good questions and posts on our blog about adding social media icons to your Outlook Signature, that we figured we’d create a similar instruction set for Gmail. To add the Twitter and Facebook Icons to your Gmail Signature, follow these instructions:

1. Login to Gmail
2. Next to your email address in the upper right hand corner, click on the Options button, then select Mail Settings
3. On the General Settings tab, scroll down to the signature settings.
4. Type in your name, address and other contact information.
5. To add the Facebook Icon, click on the image button (looks … Continue Reading

 We’ve all seen them, and most of us have used them at one time or another, but are online coupons really worth it?

The simple answer: yes. Coupons are a win-win situation; the customer feels especially good about the purchase they’re making and the seller is more likely to make the sale or even multiple sales. According to research done by Harris Interactive, 34% of web consumers now will wait to make a purchase until they have a coupon, which is up from 30% last year and 27% … Continue Reading

C.R.A.P. (terrible name, infinitely useful) is an initialism which stands for contrast, repetition, alignment, and proximity. The term was coined by Robin Williams (author of The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice) and has become a basic principle of design. Utilizing the C.R.A.P. principles allows even the most inexperienced amateur designers to avoid the dreaded wall of text and instead create dynamic and attractive web content.

The basics of the C.R.A.P. principles are:

Contrast – Elements that aren’t supposed to be the same should be very different. Making the only slightly different confuses the eye and causes … Continue Reading