C.R.A.P. (terrible name, infinitely useful) is an initialism which stands for contrast, repetition, alignment, and proximity. The term was coined by Robin Williams (author of The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice) and has become a basic principle of design. Utilizing the C.R.A.P. principles allows even the most inexperienced amateur designers to avoid the dreaded wall of text and instead create dynamic and attractive web content.

The basics of the C.R.A.P. principles are:

Contrast – Elements that aren’t supposed to be the same should be very different. Making the only slightly different confuses the eye and causes … Continue Reading

Writing content for your own website is one of the most under rated activities in website design and development. Most people spend hours working on the perfect design and getting it laid out properly. They spend hours finding the perfect hosting environment, the right domain name, and the perfect logo. Then, when it comes to writing the website content, they either don’t put any effort into it, or they simply put up their contact information and an under construction message. Below are some hints/methods to writing website content. The most important thing to remember is when using ProFusion Products you … Continue Reading