Design pitfalls: Design by Committee
We’ve all marveled at spectacularly ugly logos, or unbelievably stupid movies, or completely inexplicable web sites. And when we see these things, we wonder – who came up with that? Who thought that was a good idea?
Often, the answer is: nobody.
It was a committee.
It might seem odd that a group of people working together should be able to come up with something that not one of them actually likes, yet, in my experience as a designer, it happens all the time. A company rebrands, only to revert to the previous branding a few months later. A company goes through an … Continue Reading
