Working with clients, I encounter a certain issue over and over again. When times are good for a company; marketing and communication seem to be put on the back-burner. When we approach them about our Search Engine Optimization services (being ranked higher in the major search engines) they look at us like we are crazy and typically elect not to market their site/business online. It has always baffled me that people are willing to spends thousands of dollars on a shiny new website, but hesitate to put a percentage of that money into driving additional traffic to it.

When … Continue Reading