Interested in adding a YouTube video to your ProFusion Products website? If so, then you have come to the right place to learn how to do it. Below are a few simple steps to add the video to your site.

Step #1 – Upload your video to YouTube. I will not bore you with the details of this task, if you do not know how to upload your video here is … Continue Reading

Depending on the type of person you are, it is possible, you may find updating your website exciting or just part of the job. One thing that any style of person can agree on is finding images that match your written word can often be extremely difficult. As a matter of fact, finding the right image can often take exponentially longer than writing the content itself.

Lucky for all of us, there are numerous websites that make finding images just a little bit easier. When I am writing a blog post, I am often thinking about what type … Continue Reading

The debate goes on about whether or not to give your customers a toll-free number to call you on. There are good arguments on both side of the debate, but my opinion is yes, give your clients a way to contact you toll-free. There are some benefits to offering an 800 number to your clients if done properly:

1. It makes your company look bigger. If you are a home based internet business, having a toll free number makes you look like a larger corporation and might make transacting with you a little less scary.
2. It provides a tracking tool to you. … Continue Reading

Creating a contact us page is essential when building an online presence through a website or a blog. It tends to be the page on your website with the least content, but is one of the most highly visited by your clients. Internet users have become accustomed to looking for a contact us page when searching for contact details like a phone number or address. Many website owners don’t give a second thought to the contact us page after it’s built. We ask you to give your contact us page a second glance with these best practices in mind.

What should … Continue Reading

If you’re new to email marketing, or not using it at all, you’re probably wondering, “Why use a professional email marketing tool such as ProFusion Mailer? I can just CC all of my customers or contacts using Outlook.” It’s easy to run into issues when you try and send out big blocks of emails like that.

Here is a list of 6 reasons why an email marketing program like ProFusion Mailer works better than Outlook every time.

1. Each email you send has the possibility of not reaching your intended recipient. Instead, it could get trapped in the … Continue Reading

Working with clients, I encounter a certain issue over and over again. When times are good for a company; marketing and communication seem to be put on the back-burner. When we approach them about our Search Engine Optimization services (being ranked higher in the major search engines) they look at us like we are crazy and typically elect not to market their site/business online. It has always baffled me that people are willing to spends thousands of dollars on a shiny new website, but hesitate to put a percentage of that money into driving additional traffic to it.

When … Continue Reading

A Favicon (short for “favorites icon”) is a small 16×16 square icon that displays to the left of your URL in the internet browser window. Favicons are an important part of branding your website. A Favicon helps visually identify your site to new and returning users, and contributes to a sophisticated, professional look. A Favicon will also make your page stand out in a cluttered “favorites” folder. Your logo used as a Favicon will quickly become synonymous with your product.

The Favicon feature was developed by Microsoft and became a part of Internet Explorer from version 5.0 onward. Other … Continue Reading