Long tail keywords are pretty much what they sound like; they’re longer, more specific keywords which pertain more strongly to your business than other more general – and perhaps more frequently used – searches. Essentially, the usefulness of long tail keywords lies in the specificity of the keywords which greatly increases the chances of traffic actually going to your site and becoming a customer.

This isn’t about getting your site to show up on a vast number of generalized searches; it’s about being found for searches which are likely to actually bring you business. If you’re trying to get traffic to … Continue Reading

When email marketing it would be nice to know what keywords should be avoided. Below is a list of 300 keywords and phrases that are often restricted by email spam filters. Avoiding these keywords will help your email marketing message to be delivered. We also suggest that you try to follow email marketing best practices.

The ProFusion Mailer has an excellent built in spam filtering tool that reviews your email blast for spam keywords prior to you sending. It also rates each keyword on a scale … Continue Reading

Google has made it official that the keyword meta tag is not used in their search engine ranking algorithm.

Here is a short video by Matt Cutts on September 21, 2009 making it official.
http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

In my opinion, the keyword meta tag should still be used to help track the words you are trying to promote on that page. It is a valuable reminder of what the goals are for the page. In addition, other search engines and spiders review the keyword tag.

My main concern for Google comes from people who fill the keyword meta tag with 50 keywords and keep them … Continue Reading