Long tail keywords are pretty much what they sound like; they’re longer, more specific keywords which pertain more strongly to your business than other more general – and perhaps more frequently used – searches. Essentially, the usefulness of long tail keywords lies in the specificity of the keywords which greatly increases the chances of traffic actually going to your site and becoming a customer.

This isn’t about getting your site to show up on a vast number of generalized searches; it’s about being found for searches which are likely to actually bring you business. If you’re trying to get traffic to … Continue Reading

What are Myths? One theory claims that myths are distorted accounts of real historical events. Storytellers repeatedly elaborated upon historical accounts until they become distorted. One of the foremost functions of a myth is to establish models for behavior. In the SEO world, this very definition lays the foundation for the birth of SEO Myths.

Search engines and the “Logic” that runs them – search algorithms, constantly change and “evolve”. They do (and have to do) this, to keep up with the ever changing standards of the World Wide Web and also to stay ahead of black … Continue Reading

Videos and video content are one of the most popular rich media formats in the web world. If you are not getting the traffic that you would like to for your videos, the search engines are probably ignoring your video content. There are millions and millions of videos on the web already.  So how do you get yours to get indexed in video searches?

Similar to XML Sitemaps,  a video sitemap gives the search engines, specifically Google, more information about the video content in your web pages. By submitting this video-specific sitemap in addition to your standard XML Sitemaps, you can … Continue Reading

While the very course of website directory submission seems to change every day, the fact remains that there is some value in submitting your website to the most popular directories on the Internet. So how do we decide which are the most popular? By using the tools provided to us every day by the search engines; namely Alexa Rank and Google Page Rank.

Below you will find a list of some 150+ website directories ranked in order of Alexa rank, which also tends to coincide with Google Page Rank but not in all cases. We have also provide the website homepage, … Continue Reading

Search Engine Optimization Experts can be like the Wizard in the Wizard of Oz. Scary until you find out who they are and what they can do for you. Below is a list of questions I am asked nearly every day by my cleints, hopefully this can answer a few of the questions you have regarding SEO.

1. What does SEO stand for?

SEO means different things to different people, but the acronym SEO stands for Search Engine Optimization.

2. What is SEO?

Defining SEO five years ago would have … Continue Reading

How to find the perfect domain name for SEO

Selecting a domain name is one of the most important pieces of building a website, yet most people skip right over it selecting their business name, or the first domain that comes along. While that method can be successful, taking a few minutes to do some research can go a long way towards finding the perfect domain name for your website. By following the steps below, you will find a great domain name, but also a domain name that can actually generate results in the search engines.

Follow the steps below … Continue Reading

Google is constantly working on developing new and innovative ways to allow webmasters to promote their sites and increase the rankings of their client’s sites. It seems that almost every month, Google releases a Beta version of a new application. The following is a description of three of the primary free features Google offers to webmasters to promote and list their sites. Continue Reading

Welcome to the Search Engine Optimization (SEO) section of the NSNA Newsletter! Each month you will provided with the most up to date tips, tricks and suggestions for SEO success in this highly competitive market. For the first couple of months I will provide some suggestions for cheap and easy ways that you can get your client’s site started on the track towards Search Engine greatness!

The first step is using our ProFusion applications built in abilities to have dynamic Meta Tag Titles, Descriptions and Keywords. This should be unique for each page of your site. Here are a few guidelines … Continue Reading

Writing content for your own website is one of the most under rated activities in website design and development. Most people spend hours working on the perfect design and getting it laid out properly. They spend hours finding the perfect hosting environment, the right domain name, and the perfect logo. Then, when it comes to writing the website content, they either don’t put any effort into it, or they simply put up their contact information and an under construction message. Below are some hints/methods to writing website content. The most important thing to remember is when using ProFusion Products you … Continue Reading

Google has made it official that the keyword meta tag is not used in their search engine ranking algorithm.

Here is a short video by Matt Cutts on September 21, 2009 making it official.
http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

In my opinion, the keyword meta tag should still be used to help track the words you are trying to promote on that page. It is a valuable reminder of what the goals are for the page. In addition, other search engines and spiders review the keyword tag.

My main concern for Google comes from people who fill the keyword meta tag with 50 keywords and keep them … Continue Reading