Once upon a time in a land far far away, I attended in intensive 5 day marketing training in Texas. Seems like forever and 2 company start ups ago, so I kind of dismissed the things I learned there as old knowledge. Well, I was just cleaning out my desk and I found some of the materials that I took home from that class and I came across the idea of a hopper system. A hopper is a system that captures leads and automatically sends response pieces to them so they won’t “Fall Through The Cracks”. When I learned about … Continue Reading

We get asked this question a lot. Do I really need a website? Why do I need it? When writing up a proposal for a potential client, I found myself answering that very question. Although this argument was for a service based company, it holds true for any industry from retail to industrial.

Dollar for dollar when you consider any other advertising money you spend, an effective website will return more on your investment, but you have to have a web strategy in order to achieve this return. We (NSNA) can help you develop and manage that strategy.

The web … Continue Reading

Funny thing… I stumbled upon a blog today that critiqued our “Does Your Website Stink” ad. She wrote this…

Deciding what makes for good creative is subjective. Results are all that really matter. But how many ads do you see that make you cringe? For me, this one did. It’s ugly. But what’s important is that people click on it. Following the rules is not top priority, like in David Ogilvy’s days. Click. Or not. And I wouldn’t.

Ogilvy, the author of Confessions of an Advertising Man and Ogilvy on Advertising, would argue that every ad needs a compelling headline; … Continue Reading