Monthly Archives: April 2010

Add a YouTube Video to ProFusion Products

Add YouTube Videos to Your ProFusion Products WebsiteInterested in adding a YouTube video to your ProFusion Products website? If so, then you have come to the right place to learn how to do it. Below are a few simple steps to add the video to your site.

Step #1 – Upload your video to YouTube. I will not bore you with the details of this task, if you do not know how to upload your video here is a simple video guide on how to upload a video to YouTube.
Step #2 – Once your video is uploaded, you need to retrieve the code for the video from YouTube. As you can see in the screen shot below, you need to click on “< Embed >” button first. Continued after screen shot…
Add YouTube to Your Website Screen 1

Step #2 (Con’t)
Once you have clicked on the “< Embed >” button, several new options become available. You can select the size, border color, and other display options. Once you have configured your options, you need to copy (CTRL + C) the code so you can add it to your website.

Add YouTube to Your Website Screen 2

Step #3 – Login to your ProFusion Products Website, and navigate to the page you want to add the video to. Once there, click on the < X > button. Continued below screen shot…

Add YouTube to Your Website Screen 3

Step #3 (Con’t) – Clicking the < X > button opens a small window, this is actually the code of your website page. In this example there is no other content on the page, but if this page had text already you would see code displayed here.

Add YouTube to Your Website Screen 4

Step #4 – Paste (CTRL + P) your code into the new window. Then click the “Apply” button and then the “OK” button. Continued below screen shot…

Add YouTube to Your Website Screen 5

Step #4 (Con’t) – Once the code is inserted into the page you will NOT see the video. You will simply be shown a dotted outline of where the video will display along with a red x. This is fine, it is simply a placeholder for the video.

Add YouTube to Your Website Screen 6

Step #5 – Save the page, and then go to the frontend of the website and view your video. That is it! You are all set to start showing the video to friends, relatives, colleges, and clients!

Add YouTube to Your Website Screen 7

Why most websites don’t work – a simple way to evaluate your websites effectiveness

I wrote this article back in 2004. I was going through my archives and found that the points I made 6 years ago still plague many websites today. For anyone who missed the article when it was first published, here it is again:

Why most websites don’t work…

The Internet is a huge opportunity for small and medium sized businesses for many reasons.

1. The Internet does not recognize size. If you are a small 2 person accounting firm, the Internet won’t know that, you can compete online with the larger firms and have a better chance of winning the business online.

2. The Internet is flexible. You do not have to pay big bucks each time you want to add a new service offering to your website. You can update information, add promotions, and add full color pictures (ink isn’t extra online) and images for no additional charge.

3. The Internet can extend your geographic reach. If you have a product that is not limited to the immediate Bellingham area, the Internet can help you sell in all other markets.

4. The Internet is cost effective. Having a professional website with necessary functionality does not cost tens of thousands of dollars anymore. In most cases you can see an immediate return on investment by adding information your sales people can refer potential clients to, having an time-saving informative FAQ section to free up your customer service reps, with appointment setting functionality, e-commerce and more.

This opportunity often goes untouched by business owners, even if they have a website. Too often businesses will put up a website with the following problems:

1. The website has no clear objective: when putting up a website you need to question everything. What would a website achieve for my company? Who is my company targeting and why would they visit our site? How will a website impact offline business? Start with a solid marketing objective and strategy.

2. The website is technology focused: Website development is often delegated to IT people. This does not ensure a superior web presence for your company. Your site will likely lose its marketing focus and may not be using technology that is user friendly. Develop a culture of designing customer focused online solutions.

3. The website is poorly written: Online, the written word builds relationships. Writing for the web is different, “corporate” or formal writing can come across stuffy or pompous on the web. Be flexible, but don’t be unprofessional. Always check and re-check your spelling and grammar. Bells and whistles may grab a customer’s attention, but words make the sale.

4. The website has a poor design: The design of a website can make or break a website. CyberAtlas reports that “65% of Internet users surveyed won’t patronize a poorly designed site – even that of a favorite brand.” Take a look at your website, is it easy to navigate (rule of thumb to use here is that no matter where a person is on your site, they can always make it back to the homepage within 2 clicks), are the colors appropriate, does it load quickly?

5. The website has no clear call for action: Do your visitors know what to do on your website? Have you given them a good reason to do it?

6. The website is invisible: 85% of Internet users start their search online with a search engine. If your website is not listed under the appropriate keywords for your industry your website is essentially invisible on the web. Having no traffic on your website is a huge missed opportunity.

7. The website doesn’t work: Choose your hosting environment carefully and test everything. Get other people to check it. Ask your hosting company for site logs to find pages that have errors, and check all of your links and forms regularly. Your reputation is at stake, demonstrate attention to detail.

8. The website has poor maintenance: Does your website say “Last updated September 2001?” Is it filled with under construction and coming soon pages? Your website should reflect your changing business. Update it often.

Having an Online presence is a necessity for any business that wants to be a major player in their industry. There are many ways to market your business online. Through Search Engine Optimization, email newsletters, high-touch relationship marketing and Search Engine Marketing you can make your website an investment that pays you dividends.

Use the 8 common problems above and evaluate your website. If you were a customer of your business, how would you answer the questions? If you are happy with your answers, congratulations, you are maximizing your investment on the web. If not, it might be time to revisit your website to make sure it is working for you and not against you.

Websites are like Gardens

Running Away From HomeI lost a customer recently and that really bothers me. A small vendor of woman’s accessories, the customer bought a website from Net Solutions last year. She wanted an eCommerce site and she wanted to keep costs as low as possible. She used PayPal as her payment gateway and I designed her site, set up the pages, wrote and added text, added the items into her shopping cart and got her site launched.

After the site went live, she indicated that she did not like the flow of the PayPal system and requested that I change it. I tactfully informed her that I could not change PayPal’s processes even if I wanted to. I am not convinced she believed me. She never did anything with her website, nothing ever changed. After several months she pulled all the products off her site and now she’s canceled her site and her domain name. I feel like I let her down because her site wasn’t as successful as she wanted it to be.

One thought led to another and I thought about many of my clients and the misconception that a lot of small business owners seem to share, “I have a website, where are my customers?”

A website, especially one that’s as easy to use and maintain as a ProFusion Ultra IS website, is a fantastic marketing tool and when used correctly, can bring in new customers to your business, helping it grow and thrive. Unlike a phone book or print ad you can add all the color you want at no additional cost. Websites Are Like GardensAdd additional pages, video, forms, photos – things to make the website easier for your visitors to interact with your business easily, quickly and often – with no waiting for publication dates.

It doesn’t end there however, to be an effective marketing tool a website must be kept sharp, up to date and fresh. It’s like a garden, it’s never done. Ignore it at your own peril and like this customer did weeds will grow and choke the life out of it. It will languish with the millions of other websites, never found because no time was taken to keep it fresh and updated – no reason for search engines or humans to visit or ever come back. This is the main reason why Search Engine Optimization is so important for your website – it keeps your site from becoming just another pretty face among the millions of other pretty faces in Cyberspace. Use your website like the tool it was designed to be, keep your site sharp and up to date so you can reap the rewards it can offer you for years to come.

Even though I can rationalize why my client canceled her domain and took down her site, I still hate losing her as a customer.