Monthly Archives: September 2011

Social Media Marketing: Simple Steps, Big Results!

Social Media Marketing may seem like an impossible area to master due to the very nature of social media – it’s entirely user-driven content which has the ability to spread like wildfire, or to disappear into the dark depths of Internet obscurity. While it can be frustrating trying to control your social media marketing, it is undeniable that this aspect of marketing cannot be ignored – it must simply be done better. This can be done by harnessing the potential of the “Like” and “Share” features of Facebook.


To “Like” something on Facebook seems pretty simple; if someone is interested in your page, they click “Like”. Despite its simplicity, the effects of this single act are numerous and far-reaching. The “liked” page will be listed on the person’s wall, and will display in the person’s friend’s news feeds. Given that the average Facebook user has around 130 friends, this means a lot of exposure. But it doesn’t stop after that initial “Like”:

The liked item will often show up on the recommended pages area of the person’s friends, and the person who liked the page will be continually reminded of their interest in this page as each new post on the page will show up in their news feed.

By placing a “Like” button on your website, you can allow for all of this ripple-effect advertising and marketing with one simple step.


“Share” is similar to a “Like”, except with more information. This often creates a greater level of interest to one’s friends because of the increased specificity of the post. “Shares” are able to display a thumbnail, a longer description, and a direct link to the original site. There are also similar functions on Twitter and LinkedIn, allowing for greater social media coverage. Because these posts tend to be more interesting, they are also more likely to generate a greater number of comments which will keep the post at the top of friends’ news feeds.

The most important difference between a “Like” and a “Share” is the sticking power of a shared item. Because they require more time and effort to post (not to mention the fact that the post itself is often twice or three times the size of a “Like” notification), the poster’s friends are much more likely to take the time to check out the original page.


While both “Liking” and “Sharing” require frequently writing and posting interesting, quality content to be effective marketing strategies, it doesn’t necessarily always have to be your content. By building a community of related businesses online, you have the ability to “Share” an interesting article from another website which will build trust, interest, and confidence in your posts in two ways. First, if you can prove that by “Liking” your page a user can expect interesting content, they are more likely to actually pay attention to your posts and to share them with others. And second, this can have the effect of creating goodwill among the people whose content you share. Social media is nothing if not a two-way street, and letting others know that you’re posting their content can lead to them posting yours as well.


There is no magic formula for social media marketing, and simply creating a page is not enough to generate interest. Social Media is an active, ever-changing format which requires continual time and attention, but if done correctly, it can be one of the most effective marketing strategies available today.

Adding social media icons to Hotmail Signature

Adding social media icons to Hotmail Signature
Hotmail is a little trickier than the other signature files. Follow these step-by-step instructions to add a facebook, twitter and LinkedIn icon to your hotmail email signature.

1. Login to Hotmail

2. From the upper right hand corner click on the drop down arrow next to your account name

3. Click on Options

4. Then click on the mail tab on the left hand side

5. Under “Writing Email” click on Message Font and Signature

6. In the Personal Signature box, follow these instructions.

  1. Change the editor type from “Rich Text” to “Edit in HTML” from the drop down on the right hand side. If there is text in the editor, go ahead and clear it out at this point so you are starting with a blank slate.
  2. Type in your name and contact information – the font will not look like the one you selected above, and that is ok. When you are done typing and adding in the icons, you can change from HTML to text mode and change the fonts if you want.
  3. Place the cursor below the contact information where you want the icons to appear.
    1. Facebook – For the Facebook Icon, type in the code from the image below. Sorry you can’t copy and paste it, if you need to copy and paste – download the PDF of these instructions and copy the code from the PDF.
    2. Twitter: For the Twitter Icon, type in the code from the image below.
    3. LinkedIn:  For the LinedIn Icon, type in the code from the image below.

Note: Due to WordPress thinking it’s smarter than me, you have to download the pdf: Adding social media icons to Hotmail Signature if you want to actually copy and paste the code. If you don’t mind retyping it, just type carefully the code you see above..

Note (again): the icons may have a blue or purple line around them. I have tested this and the lines show up in your signature when you send an email, but the email recipient does not see these lines. Please also remember to change the page URLs for each of the accounts. You’ll want to put in your actual facebook account URL into the code.

When you are done entering in the information, it should look something like this…

7. You can now use the drop down to switch back from HTML mode to Rich Text Mode to see the work you just did and format the text to look the way you want it to. You may have to enter in line breaks now.

8. Then click save. The next time you send an email, this signature will appear!