Last month we reviewed three free features of Google: site submission, sitemap and maps. These are all essential to anyone interested in getting indexed by Google and more importantly found by potential clients.
This month we are going to look at another free feature of Google called Google Base
As described by Google:
“Google Base is a place where you can easily submit all types of online and offline content, which we’ll make searchable on Google (if your content isn’t online yet, we’ll put it there). You can describe any item you post with attributes, which will help people find it when they do related searches.”
Google Base is a must have for any eCommerce website, but is also very valuable for any service related business as well. The first step is to create an account with Google Base, if you created an account with Google last month to submit your site, sitemap and maps you can use the same account this month.
The next step is to select a category for your products to be added to or you can create a new category. I would suggest for your first use to select an existing category. Following the category selection you will need to provide details regarding your item, from the title through the overall description. Google also allows you to upload a photo, and provide basic contact information.
The final step is to indicate the how long this item will be valid for, the maximum is 30days. The nice part about the expiration is once your ad expires, Google sends you an email asking you if you want to renew it. With a simple click of a button the ad renews for another 30days. Your ads are editable at any time, simply log in and edit your ad. Google Base also allows you to control a few options under the settings tab that will assist you in providing your potential client more information about your company (URL, Email, and description).
Google base is a great way to enhance an existing business, promote a seasonal item, or reach a new market. Once you get comfortable adding a few items, you will find more and more reasons to add Google Base ads for more then just products and services.
Stay tuned next month when we discuss the advantages of Google Adwords