If you’re new to email marketing, or not using it at all, you’re probably wondering, “Why use a professional email marketing tool such as ProFusion Mailer? I can just CC all of my customers or contacts using Outlook.” It’s easy to run into issues when you try and send out big blocks of emails like that.
Here is a list of 6 reasons why an email marketing program like ProFusion Mailer works better than Outlook every time.
1. Each email you send has the possibility of not reaching your intended recipient. Instead, it could get trapped in the spam or junk mail folder. Internet Service Providers (ISP’s) block bulk emails, like those sent using Outlook and the CC approach, because they assume its spam. So, as your list grows, you need a program that’s built for email marketing, one that shows ISP’s that you are legitimate.
2. You want to tailor your email marketing with the look and feel of your Website. With the ProFusion Mailer you can use a template that connects with the look and feel of your site.
3. Email list management is key, it should be automated and EASY. If 15 people subscribed, 3 unsubscribed and 2 changed emails today how are you going to keep track of all that and run your business?
4. Being in front of the customer at the right time is far more valuable than frequent phone calls. With email marketing, you can track who opens and clicks on what, and where they go after they click; providing valuable insight into your customers likes and dislikes. These tracking features allow you to get creative with your email marketing campaigns; create polls, deliver reports, set up scheduled sending and auto-responders to make email marketing easy for you.
5. Like a marriage, which changes over time, so will your relationship with your customers change with time. Email marketers can tailor their message based on their relationship with customers sending different messages to newer clients and prospects. Personalizing your email messages with custom fields such as first names can increase your open rate by up to 650%.
6. You want to set expectations with new subscribers fast. When you have a new subscriber, wouldn’t it be great if they automatically received a response from you, saying thanks and offering options? Auto responders can be the email marketers’ magic trick.
With just a little work and planning ,you will quickly find that email marketing becomes your most effective and least expensive form of advertising.