Tag Archives: Social Media

Increasing Your Blog Readership

One of the most challenging aspects of writing a blog is getting people to actually read what you post. Of course, a high level of quality is essential for a blog to acquire a following, but even if someone appreciates what you’re posting, it can be difficult to be sure that you’re letting them know when you’ve posted something new.

The problem is that, quite often, bloggers will continue to generate content for those few who keep up with the blog without actively pursuing new readership. For a business blog especially, this is a huge missed opportunity. If you’re generating quality content, especially if it involves valuable instructions or advice, chances are someone will want to share that advice with someone else… and suddenly you have a large thriving readership!

But it all starts with getting people to read what you post.

As an avid follower of several blogs myself, here are a few of the ways I appreciate blogs keeping in touch (and yes, some of these are going to be pretty basic, please bear with me):

  • Include links to any and all social media your blog is associated with. This means that, if you haven’t already, you’re going to have to join a few of those social media outlets (facebook and twitter at least). It’s a simply a necessity now-a-days to crafting your online presence.
  • Post about your new posts (how redundant, I know) on those social media sites. This allows your followers to see a link to your new post where they already go regularly. This makes for effortless reading on their part, which makes for more readership on your part. (Just try to post a few things besides blog post announcements; you don’t want to seem too inactive.) Also, if people comment on your post posts, their friends (who may not even know your awesome blog exists) can see those links and perhaps they’ll check it out, too! Yay for expanding audiences!
  • Find a way to enable a subscription option on your blog. I’m sure there’s something out there for every blog tool which will at least allow users to subscribe via email. Most of these simply send out your post in the email. How easy is that? However, you will probably encounter some readers who, for whatever reason, don’t like getting their blog updates in emails. Perhaps they subscribe to too many blogs, or maybe you post on your blog too often for it to be convenient. Chances are, these people have found a way to subscribe to your blog via some collective program such as:
  • Google Reader (my personal favorite). While you can add any website or blog to this feed by typing in the URL in the right spot, there’s no reason you can’t make it a bit easier on them by adding a handy little button that can do it for them. Google even supplies it themselves: http://www.google.com/webmasters/add.html.

The trick to gathering a large readership is to make following your blog as effortless as possible. Let’s face it, most people are too busy, forgetful, or just plain lazy to keep up with your blog unless you let them know there’s something new. By proclaiming the existence of a new post far and wide and doing everything but clicking the link for them, you’re bound to increase your readership and generate more interest surrounding your blog. (Just don’t forget about the whole quality posts thing)

🙂

Adding Social Media Icons to your Gmail Signature

We have had so many good questions and posts on our blog about adding social media icons to your Outlook Signature, that we figured we’d create a similar instruction set for Gmail. To add the Twitter and Facebook Icons to your Gmail Signature, follow these instructions:

1. Login to Gmail
2. Next to your email address in the upper right hand corner, click on the Options button, then select Mail Settings
3. On the General Settings tab, scroll down to the signature settings.
4. Type in your name, address and other contact information.
5. To add the Facebook Icon, click on the image button (looks like this Insert Facebook Icon in Google Signature Then copy and paste this image link into the Image URL Field: https://www.snoitulosten.com/wp-content/uploads/2010/01/facebook-small.jpg then click ok
6. Repeat this step for Twitter using this image link: https://www.snoitulosten.com/wp-content/uploads/2010/01/twitter-small.jpg (BTW – here is the link for Linkedin if you want it: https://www.snoitulosten.com/wp-content/uploads/2011/04/linked.jpg )
7. Now that you have the images inserted, you need to hyperlink them. To do this, first click on the image you want to link to highlight it, then click on the hyperlink button (looks like this: create a hyperlink in Gmail Signature
8. After you click on the link, a dialog box will open. Copy and paste your Facebook or Twitter link into the Web Address field, then click ok.
9. Do this for all images in your signature.

Here is the video instruction set if you’d rather see it in person:

Be sure to scroll all the way down to the bottom of the screen and save your changes. Then send yourself a test message (or send me one patrice@netsolutionsna.com) and we can verify that the links go to the right place!

We’ll post more image options in the near future so you can add in YouTube, Linkedin, etc.

Un-Googleable?

Social Media Self Test

Sure there are more tests than you can shake a stick at, but give this one a shot.

    Un-googleable Person

  • Is your facebook status updated?
  • Have you tweeted today?
  • Can you “Google” yourself?
  • Can Ya “Digg” it?
  • Viral means disease or success?

Chances are you if can answer one or more of those questions, you know a little something about social media. Which leads to the question, is their really such a thing as an un-googleable person? Furthermore, if and when there is…would you trust them?

Most business people today meet a new client, investor, partner, provider, etc. and as soon as they get back to their office they Google that person to see what more they can learn about that person. Often times they can find pieces of your history online, and learn more about you. Depending on your online profile, people can gather a positive or negative impression, but one thing they know for sure is that you are who you say you are.

How did you feel the last time you Googled someone and did not find anything about them? Did you trust them? Did you wonder what rock they just crawled out from under? I personally have more trust for a business that has a website, and a person who has an online profile. Both show me they are at least valid and not a fly by night company.

Welcome to 2010! The time is right for Social Media

So what if you are a business, and you do not have an online profile? What if you failed the Social Media test? Well there is still hope for you, but the time to act is now! The first thing I would suggest is getting a website, which will help validate your business. Many web development companies have low cost, entry level websites that can get you started. Typically by putting up a website, doing some basic search engine optimization, and populating your site with relevant, unique, high quality content, you can put your business on the map. Now when people search for your business name, or your online profile, your website will come up first, validating your business.

Once the website is up and running, you can evaluate if you need to branch even further by using Twitter, Facebook, LinkedIn, etc. Each of those tools should be considered only once you have a successful website.

The time to act is now, make sure you are not the un-googleable man, women or business.

Social Media Self Test #2

How many of the Social Media Icons below can you identify? Furthermore, how many of them is your business listed on?
Social Media Icons (Orange)

Using Twitter and Facebook Icons in my Email Signature

Update: Here’s a link to a handy video Patrice made showing how to do this in Outlook: http://www.viddler.com/explore/ProFusionDemos/videos/16/ Net Solutions Facebook Page

I frequently get asked how to put the little Twitter and Facebook icons into an email signature with links back to their respective accounts. If you are using Outlook 2007, here are some basic instructions for how you can add these icons to your signature.

 

 

  1. Open Outlook
  2. Click on Tools
  3. Click on Options
  4. From the tabs, click on “Mail Format”
  5. Click on Signatures
  6. Click on the New Button
  7. Give your signature a name (Company name will do)
  8. Then in the Edit Signature section, type out everything you want included in the signature. My signature has my name, title, logo, address, phone, email, web address and Twitter/Facebook icons.
  9. To add the images to your signature (we have attached the Facebook/Twitter icons to this post for you to save and use in your own signature) click on the “picture” icon (which is the 2nd icon from the right)
  10. After you click on Picture, a browse wizard will pop-up and will allow you to browse your hard drive and add your twitter/Facebook icons to the signature.
  11. Once you have the images in the signature, click on one of the images to highlight it. Then click on the “hyperlink” button (it should be the last button on the right)
  12. In the address field at the bottom of the hyperlink window, type in your Twitter or Facebook address (depending on which image you are linking)
  13. Click ok
  14. Repeat that until you have all your images linked to the right web addresses.

It takes a few steps to get all the icons loaded in the way you want, however, not having to type in your signature each and every time will save you lots of time and save your recipients time if they are trying to look up your contact information. Promoting your Facebook Fan Page or Twitter Account in a signature is a great way to get your Social Media efforts in front of everyone that you touch base with via email. Net Solutions Twitter PageThese icons can also be added to your website. Just reduce the size to 30 pixels x 30 pixels and then add them to any page on your site. We added them to the vertical column section on the Net Solutions site. If you are using the ProFusion Ultra Internet Solution as your website provider, you can see how to do this by watching our Introductory Webinar. Click to Download Social Media Icons If you’d like to host the twitter and facebook icons on our blog and link them into your site, use the URLs in below in your signature: Twitter: https://www.snoitulosten.com/wp-content/uploads/2010/01/twitter-small.jpg Facebook: https://www.snoitulosten.com/wp-content/uploads/2010/01/facebook-small.jpg Here is the corresponding video to this instruction set: