Social Media Self Test
Sure there are more tests than you can shake a stick at, but give this one a shot.
- Is your facebook status updated?
- Have you tweeted today?
- Can you “Google” yourself?
- Can Ya “Digg” it?
- Viral means disease or success?
Chances are you if can answer one or more of those questions, you know a little something about social media. Which leads to the question, is their really such a thing as an un-googleable person? Furthermore, if and when there is…would you trust them?
Most business people today meet a new client, investor, partner, provider, etc. and as soon as they get back to their office they Google that person to see what more they can learn about that person. Often times they can find pieces of your history online, and learn more about you. Depending on your online profile, people can gather a positive or negative impression, but one thing they know for sure is that you are who you say you are.
How did you feel the last time you Googled someone and did not find anything about them? Did you trust them? Did you wonder what rock they just crawled out from under? I personally have more trust for a business that has a website, and a person who has an online profile. Both show me they are at least valid and not a fly by night company.
Welcome to 2010! The time is right for Social Media
So what if you are a business, and you do not have an online profile? What if you failed the Social Media test? Well there is still hope for you, but the time to act is now! The first thing I would suggest is getting a website, which will help validate your business. Many web development companies have low cost, entry level websites that can get you started. Typically by putting up a website, doing some basic search engine optimization, and populating your site with relevant, unique, high quality content, you can put your business on the map. Now when people search for your business name, or your online profile, your website will come up first, validating your business.
Once the website is up and running, you can evaluate if you need to branch even further by using Twitter, Facebook, LinkedIn, etc. Each of those tools should be considered only once you have a successful website.
The time to act is now, make sure you are not the un-googleable man, women or business.
Social Media Self Test #2
How many of the Social Media Icons below can you identify? Furthermore, how many of them is your business listed on?